This is a past event. Registration is closed. View other SwedCham Hong Kong events.
An influencer has the ability to affect purchase decisions by using his or her authority, knowledge, or relationship when interacting with an audience. With increased engagement, relevancy and the possibility to target specific audiences, influencer marketing has grown to be a vital part of an optimal marketing mix.
Due to the great interest for our previous event on this topic, SwedCham and Nordic Innovation House HK are now hosting a workshop together with the micro-influencer expert Folke Engholm! This workshop will give you an insight into the current landscape of influencer marketing in China and Asia, and by using real life campaigns as examples, Folke will walk us through the implementation of real life campaigns, the difficulties companies can encounter and much more!
About Folke Engholm
Folke Engholm, CEO & Founder of Viral Access, has been living in Shenzhen since 2006 and is a pioneer in marketing with micro-influencers in Asia. Folke started Viral Access in 2013 and the company has now grown to be one of the leading micro-influencer marketing companies in Asia. With a network of over 2.000.000+ micro-influencers Viral Access have helped brands like Spotify, GAP, Daniel Wellington and 6ixty8ight to launch in Asia and China.
Join us on the 2nd of May, and learn more about how influencer marketing works in China and Asia!
Limited spots available, make sure to grab a seat today!
