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The Coronavirus outbreak have forced many industries to quickly rethink and reinvent their actions and strategies to adapt to a new normal. Influencer marketing itself have changed and can itself be used to expedite changes in consumer behaviour that can be used to your advantage. With many traditional "brick and mortar"-stores shutting down around the globe the need for an even more effective e-commerce and online marketing is more important than ever. What changes have been observed in the last couple of months in China and what opportunities are there now?
Welcome to a SwedCham online Fireside Chat with micro-influencer expert Folke Engholm from Viral Access who will share a few cases as well as his experiences and insights in the field. Also joining him to moderate the Fireside Chat will be Johan Aledal, Partner at Aventura Group. At the end of the chat you will be able to pose your own questions to Folke.
About Folke Engholm
Folke Engholm, CEO & Founder of Viral Access, has been living in Shenzhen since 2006 and is a pioneer in marketing with micro-influencers in Asia. Folke started Viral Access in 2013 and the company has now grown to be one of the leading micro-influencer marketing companies in Asia. With a network of over 12.000.000+ micro-influencers Viral Access have helped brands like Spotify, GAP, Daniel Wellington and 6ixty8ight to launch in Asia and China.
Join us on the 29th of April, and learn more about the future of influencer marketing and e-commerce in China and Asia!
