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[This is an event of our member companies, Apsis.]
The pandemic has caused a downturn in the travel economy and put immersed challenges to companies within the tourism industries. Despite a challenging 2020, Klook managed to thrive and maintain its competitive advantage through broadening its product offerings and embracing the power of content and social media marketing.
Join our first webinar of 2021 with our Professional Services Consultant, Judy Wu, to explore the secret of Klook's digital marketing strategies and how they move their target audience along the marketing funnel through different content and social media programmes.
Deep dive into Klook's content and social media strategies with Judy
March 10, 9:00 am - 9:30 am HKT/SGT GMT+8 (English)
March 11, 9:00 am - 9:30 am HKT/SGT GMT+8 (Cantonese)
AGENDA
- What sets Klook apart from other players in the experience sector?
- A look at Klook's overall marketing strategy
- How does Klook move its target audience along the marketing funnel?
- Practical examples of the various content types used to engage with their target audience from raising awareness, generating interest to driving conversion and loyalty
