Working with Brand Sweden

Sweden, a small country in northern Europe with only 0.13% of the world's population, is one of the first nations in the world to have implemented an official nation branding strategy. As a result, Sweden benefits from a positive brand image abroad. Four profile areas have been identified to define the idea of a Brand Sweden strategy: Innovation, Creativity, Society, and Sustainability. These are areas where Sweden is strong. As a result, the country is positioned among the leading nations in various global indexes of economic performance, social commitments, capacity for innovation, governance, sustainable commitments, etc.

• How can a positive view of Sweden as a brand benefit Swedish companies, especially when operating in markets far from Sweden and headquarters?
• How can Sweden and Swedish companies join forces in co-branding?
• How can nations and companies reflect each other's assets and thus strengthen their positions?

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