Sweden China Trade Council

SwedCham Hong Kong – a business platform where Swedish and Hong Kong interests meet.


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For the past four decades, foreign companies have been confronted with Chinese trademark squatting. Trademark squatting, in which someone else registers your trademark, suddenly prevents you from using your brand in China. Causing massive headaches every year, foreign companies are often left with little choice but to cough up huge sums to buy back the trademark, rebrand their product or fight for the right to use the brand through lengthy legal battles.

But has all this changed with the latest amendment to China's Trademark Law? Since the end of 2019, the amended law was introduced to prevent trademark squatting with bad intentions.

Join Ai-Leen Lim, CEO and Principal Counsel and Ashley Zhao, Partner – AWA Asia, for this webinar arranged by Sweden China Trade Council, exploring how the bad-faith principle is being applied by the administrative authorities and the courts in practice since it entered law.

You will leave this webinar with a better understanding of the great strides the world's most populous nation has made in combatting trademark squatting and how you can take advantage of the bad-faith principle.

In addition to answering questions throughout the webinar, Ai-Leen and Ashley will touch upon:

  • What is necessary to fulfill the requirement of "bad faith" in the battle against squatters
  • Greater transparency of opposition and invalidation decisions
  • How China's four IP Courts are applying additional guidelines
  • How brand owners should handle multiple proceedings in China (concurrent judicial and administrative proceedings)
  • Best practice tips to design the ultimate China trademark strategy
  • Latest updates affecting the trademark regime in China (standardising and fast track examination).


Ai-Leen Lim (CEO & Principal Counsel of AWA ASIA)

Ai-Leen Lim

CEO & Principal Counsel of AWA ASIA

Ashley Zhao (Partner)

Ashley Zhao


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Standard PriceHKD 100.-



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