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China is the biggest E-commerce market in the world today and most of us are aware of all big opportunities in the East. The understanding about the Chinese digital landscape with Tmall, JD and other marketplaces are improving year by year and the actual market entry to China is today not the biggest challenge.

The big questions related to Chinese E-commerce are more related to; how to transform my investment to a positive return? Can I do breakeven year 1? What marketing investment is needed to generate enough noise and sales? How much of our Ecom in Europe can be reused on our Tmall store? What can we do from headquarters?

This event will focus on the growth phase for an E-commerce operation in China. Aventura has worked with numerous of Western brands on the Chinese marketplaces and will share its experience in terms of dos and don'ts. Two Swedish brands will also share their view of current operation in China, Aarke on and CabinAiron

During the event, Pär Uhlin, Adviser, Six Year Plan and Board Member of Sweden-China Trade Council, SCTC, will together with Johan Aledal, Partner and CCO, Aventura, inform about the plans to establish an e-commerce working group within SCTC.

If you have further enquiries or need assistance, do not hesitate to contact Jennifer at

Where? Webinar – link will be sent out to registered participants one day before the event.

When? Tuesday, April 20, 2021, at 09:00 – 10:00 CEST = 3-4PM HKT

Cost: SwedCham HK Members free of charge. Not a member yet – apply here!


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