SwedCham HK and SwedCham China are happy to announce a webinar series in cooperation with Sino e-tail and Nordic Business House (NBH) with a focus on ecommerce, branding and marketing in the Chinese market . Over the course of 2 webinars you will learn about the Chinese market with from the perspectives of ecommerce and how to build up your brand targeting a Chinese audience.
In the second webinar we will dive deeper and explain how to enter the Chinese market through ecommerce. We will show you examples of successful and not so successful branding and marketing strategies, and give you market insights to help you develop a plan for your company.
Topics to be brought up at this session
- Brand identity
- Brand building
- Content strategy
- Listing design
- Marketplace marketing
- Shopping festivals
- Discounts and campaigns
- IP & Legal
Please note: This is the second session in this Webinar series. If you bought a ticket to the first session then you should have been sent a ticket for the second session as well. If you didn't purchase a ticket for the first session, then you can still buy a ticket for this session.
Joining us from Sino e-tail will be their CEO, John Skalin with over 15 years of e-commerce experience in Europe, China and Japan. In 2015 he founded Sino e-tail, a China and Japan e-commerce agency and logistics provider that helps bridge the cultural gap between the West and the East, and enables foreign brands to reach the world's biggest e-commerce market.
Representing NBH is Sarah Chu, Senior Advisor and Jonathan Kullman, CEO. NBH is the leading digital agency with extensive experience from branding and marketing of Nordic brands in China with office in Shanghai, Stockholm, Helsinki, Copenhagen and Reykjavik. Sarah has over 10 years of international branding and business development experience with particularly strong experience in China from her time as head of marketing at Ecco Shoe for Greater China. Jonathan have over 10 years of experience in greater China region and have a several year's experience from business development of international brands on the Chinese market with a focus of B2C. In 2014 Jonathan co-founded NBH with the ambition to enable international brands to develop and reach its potential on the Chinese market.