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Businesses in the food and beverage industry are well aware of the market potential in China. The rise of e-commerce, the tightening of food related regulations along with tough competition can be quite a challenge for food brands. Andrew Sim, Partner at Baker & McKenzie LLP who leads the China Food and Beverage practice will share his industry insights and cover current issues including:
- the F&B business landscape in China
- legal and regulatory framework
- advertising and labelling requirements
- the rise of professional anti-counterfeit fighters/professional consumers
- key IP trends and developments
About the speaker:
Mr Andrew Sim is the Office Lead for Consumer Goods and Retail in Baker McKenzie Beijing Office and heads the F&B Industry practice group. He primarily focuses on IP protection and enforcement in China, and is well versed in directing anti-counterfeiting operations and other commercial IP issues.
Kindly note that as per Baker Mckenzie's policy, lawyers from other competitive firmsare not invited to participate in the seminar.
Please follow this link to register for the event: https://eurochamhk.typeform.com/to/JTKiuk
